When those white flakes appear, all we want to know is how to prevent dandruff – and quickly. Our solution is Dove Dandruff Care Shampoo; the formula gets to work fast, starting to clear up flakes and fight the symptoms of dandruff from the first wash. Were so confident in our anti-dandruff shampoo because weve clinically tested the results. The formula made with ZPTO is proven to be successful at removing dandruff, relieving an itchy scalp and clearing up those white flakes with regular use. • Contains ZPTO, a clinically proven anti-dandruff ingredient. • Relieves an itchy scalp and eliminates flakes. • Formulated with Micro Moisture Serum to keep hair feeling soft and smooth. • Nourishes hair from the root to the tip making it healthy. • Gentle enough to use every day.